2490. Mckinley [188.143.232.14] 14 Aug 2015 - 12:25
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| Another service? how to wear sizegenetics Microsoft recently made the not-so-surprising move to cut the price on its Surface RT tablet by $150. The device, which now sets customers back $349 to start, doesn't deliver any new functionality or design features, but Microsoft believes it's now hitting a price point at which some folks might decide to bite. Clearly Microsoft is hoping the price cut will convince consumers and enterprise customers that this is the right time to start buying the Surface RT tablet, which it has promoted with a massive and prolonged marketing campaign. Regardless of what Microsoft believes, the reality is the Surface RT is in deep trouble. As a result of poor sales and the price cut, Microsoft disclosed on July 18 in its fiscal fourth-quarter earnings report that it has taken a $900 million charge to reflect the reduced value of its Surface RT tablet inventory. The tablet might have a nice design and its reduced priced makes it potentially more attractive, but it's missing the key features that would make it a success. Add that to the fact that Microsoft is also pushing a more-powerful alternative in the Surface Pro, and it appears the company is simply trying to eliminate its extra supply before it cancels the tablet altogether. Quite honestly, such a move might not be such a bad idea. In the following slides, we examine exactly what's wrong with the Surface RT and why, despite its major price cut, the tablet is still a loser for the vast majority of customers looking to jump into the tablet fray.
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